Press releases are beneficial to businesses, as they can attract media and consumer attention, move websites higher in search engine results and generate more sales. However, coming up with ideas for new press releases can be difficult and slow the whole process down. Most businesses will go to a PR company to discuss new ideas for press releases that are exciting and interesting. If you are stuck for ideas, here are some tips for brainstorming for your next press release.
- Of course, if you have a new product or something exciting happening in the company, writing a press release covering this news is easy. If nothing new is occurring, why not create something? You could have a promotion or new deal and use this to share a new press release.
- Use previous press releases that have had good results to come up with ideas for new ones. These don’t necessarily have to be your own press releases; you can take inspiration from any kind of press release that relates to your business to come up with something that is almost guaranteed to be a success.
- Have a regular look at Google News to find out if there are any news stories relating to your business or industry. This will help you to think of new ideas, find out what the new trends are and discover important keywords and phrases that will help your next press release be successful and reach a larger audience.